ComScore?s 2011 Social Report: Facebook Leading, Microblogging Growing, World Connecting

Screen Shot 2011-12-21 at 1.32.58 PMYou already know that social networking sites have been getting huge around the world, but an annual report out today from comScore shows what exactly is going at a wonderful new level of detail, with surprises for even long-time industry watchers like me. 1 in every 5 minutes of time online is now being spent on social networking sites, up from a mere 6% in early 2007. The sites, led by Facebook, now reach 82% of the world's internet-using population -- about 1.2 billion people in total. This growth is happening across countries, with 41 of the 43 countries that the web measurement firm tracks showing penetration of 85% or more.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/RY5X2KsIoTw/

Jennifer ODell Jennifer Scholle Jennifer Sky Jenny McCarthy Jessica Alba